Spell Shore

Privacy policy

Sep 30, 2026 · Orion Lab Studios

The short version

We keep no personal information about your child or you. The game never asks for a name, email, photo or voice. It asks for an age range once, and keeps the answer on the device.
There are no accounts, no chat and no purchases, no analytics of our own, and we do no tracking.
The Android app offers optional reward videos from Google AdMob. They are non-personalised, child-directed for players under 13, and parents can switch them off. When a video is requested, Google receives device and ad information, described under Reward videos. The iPhone and iPad app shows no ads for now.
Progress and learning stats are saved only on your child's device. Nothing is sent to us.
You can erase everything the game has saved, at any time, from the For Parents page in the game.

This policy covers the Spell Shore game made by Orion Lab Studios, in every version we release (iPhone, iPad and Android), and this website's Spell Shore pages. "The parents' page" below means the For Parents page inside the game, behind the grown-up question.

Who we are

Spell Shore is made by Orion Lab Studios ("we", "us"). Contact us about privacy at orionlabstudios@gmail.com. We answer within 30 days.

What the game stores, and where

What	Where it is kept	Why	Sent to us?
Game progress: your island, buildings, fish, settings	On the device only, in the app's own storage	So your child can keep playing	No
Learning stats: words practised, which letters were missed, minutes played per day for about the last 3 weeks	On the device only	To pick the right words for your child and show you progress on the parents' page	No
Age range (6 or under, 7–9, 10–12, 13–17, 18+) and the reward-video switch	On the device only	To set word difficulty and child-safe ad settings	No
An adult player's ad privacy choice (EU and UK, Android only)	On the device, stored by Google's consent tool	To remember whether an adult agreed to Google's ad terms	No (Google reads it with each ad request)
Names, email, photos, voice, precise location, contacts	Not collected	–	No

Spell Shore has no accounts or logins, no cloud saves, no analytics or crash reporting of its own, no in-app purchases, no chat, no multiplayer, no leaderboards, no links to other websites or social media, and no notifications. It does not use the microphone, camera or location services. It never reads the device's advertising ID for any player (the Android app does not have the permission), and it does not show Apple's App Tracking Transparency prompt because it does not track anyone.

There are three exceptions to "nothing leaves the game", all on Android except the last: Google's ad software exchanges data with Google when a video is requested; a tapped ad video can open the app store or the advertiser's page; and "Report an ad", behind the grown-up question, opens your email app. For adult players in the EU and UK, Google's consent message can also contain links to Google's and its partners' privacy pages.

Getting the game

If you download Spell Shore from Apple's App Store or Google Play, the store handles the download under its own privacy policy. We do not receive information about you from the store beyond anonymous totals the stores show every developer.

Everything the game needs, including its graphics and font, is built into the app. Apart from the Android reward videos and Google's consent message described below, the game does not contact any server.

Children's privacy

Spell Shore is made for children. We follow children's privacy laws, including the US Children's Online Privacy Protection Act (COPPA), the EU and UK GDPR, and the UK Age Appropriate Design Code.

We keep nothing about your child. Spell Shore stores everything on the device and sends nothing to us, and we never sell data.
The ad service does receive some data. On Android, the ad software inside the app sends Google the device information listed under Reward videos, such as the IP address and device identifiers. Laws like COPPA count that as personal information. For players under 13, every ad request is marked as child-directed, so Google uses this information only to show and count the ad, limit how often ads repeat, and prevent fraud, never for personalised ads or to build a profile. Requests for players under 18 are also marked as coming from someone under the age of consent.
The age answer only makes ads stricter. The game asks everyone the same neutral question. A younger answer switches on the child-directed and under-age settings; whatever the answer, ads stay non-personalised. The age itself is never sent to anyone.
The parents' page is behind a grown-up question so children don't wander into it. There are no analytics of our own and no social features.

Reward videos (Google AdMob)

The Android app offers optional reward videos. The first test versions may have none. The iPhone and iPad app shows no ads for now; if that changes, it will only use a provider made for children's apps, with human-reviewed, contextual ads, and we will name it here before any ad appears. How the Android videos work:

Only if the player chooses. Nothing pops up by itself and nothing interrupts play: a video plays only when the player taps a "watch a video" button, and the video that plays is an ad from Google, not part of the game. That button is offered for a bonus prize (at most 4 offers a day), or on the hint button when a player is stuck on a word and has used the free hints; after that video, the game shows the whole word for a few seconds (at most 10 a day). There are no banners and no pop-up ads.
Closing a video. Every video has a close button (X). Some videos show it only after a few seconds. Closing early simply means no bonus.
Non-personalised for everyone. Ads are never based on your child's interests or on tracking them across apps or websites. Players under 13 get child-directed, G-rated ads only.
Provided by Google AdMob (the Google Mobile Ads SDK), which is part of Google Play's Families Self-Certified Ads SDK program. The game starts it only when a video is requested, never while videos are switched off, and loads nothing in advance.
What Google receives. Each time a video is requested (even if no ad is shown), Google receives information such as the device's IP address and the approximate location worked out from it, device type and operating system, device identifiers other than the advertising ID, the app, whether a video was watched or tapped, and diagnostic data such as crash and performance information, together with the child-directed and age settings above (not the age itself). It is sent encrypted. Google uses it to deliver and measure the ad, limit how often ads repeat, and prevent fraud, not to build a profile of your child. See Google's privacy policy and how Google uses information from apps that use its services.
Tapping an ad. If a player taps the ad itself during a video, it can open the app store or the advertiser's page, as with any mobile ad. Players under 13 only get ads that Google has approved for children.
Parents are in control. Switch reward videos off on the parents' page and the game stops requesting them. You can report any ad with "Report an ad".

If we add any other feature that sends data, we will update this policy first, tell you in the game before the change applies, and ask for verifiable parental consent wherever the law requires it.

Who we share data with

We hold no personal data, and we never sell data. The only outside service in the game is Google AdMob on Android, which receives the information described under Reward videos directly from the device when a video is requested. We use it only for non-personalised ads, in child-directed mode for players under 13, and we choose outside services that protect data at least as well as this policy does. If we add another service, we will name it here first.

How long data is kept

Game progress, learning stats, the age answer and the video switch stay on the device until you tap Start the game over on the parents' page, or delete the app. Google's consent tool keeps an adult's ad privacy choice on the device until it is changed or the app is deleted. We keep nothing on our side. Google keeps the ad information it receives for the periods set out in its privacy policy.

Your choices and rights

See your child's data: open the parents' page in the game.
Delete it: tap Start the game over, or delete the app. Starting over resets the game's settings too, so check the video switch afterwards. See Delete data.
Turn videos off: switch reward videos off on the parents' page at any time, and the game stops requesting them.
Consent (adult players in the EU and UK only): where Google's consent rules apply to a player aged 18 or over, the game asks for a grown-up, shows the grown-up question, and then Google's consent message, before the first video. That adult can change the choice at any time with Ad privacy choices on the parents' page. Players under 18 never see a consent form; they only get limited, non-personalised ads, so there is nothing for a parent to agree to on a child's behalf.
Report an ad: tap Report an ad on the parents' page, or email orionlabstudios@gmail.com, if an ad seems wrong for children.
Data Google holds: we can't see or delete it, but you can use the choices in Google's privacy policy.
Questions or requests: email orionlabstudios@gmail.com. Parents and players in the EU, UK and Switzerland, California and other places with privacy laws have rights to access, correct and delete personal data and to complain to a data protection authority. Because we hold no personal data about you or your child, a request to us will usually confirm that we hold nothing.

Security

Data stays on the device, protected by the device's own security. Anyone who can use the device can open the game and the parents' page, so please keep your device's lock screen on.

Changes to this policy

If we change this policy, we update the date at the top. For important changes, we tell you in the game before they apply.

Contact

Orion Lab Studios · orionlabstudios@gmail.com